Who should I build my business around?
Client Avatar Builder
About 40 minutes · A written client avatar and viability read · free, no account
Most agents invent a niche, announce it and then wonder why nothing moves. The Client Avatar Builder works the other way around. It starts with who you already are: the work you have done, the rooms you are already in, the people who already answer your calls.
From there it tests the avatar the way a business owner would. Can these people be reached repeatedly without paying for every conversation. Is the problem painful enough that someone moves. Do the transaction values and volumes support the income the household needs. Is there anything to teach weekly, in public, without pretending to expertise you do not have.
The builder saves as you work, so it can be completed in short sittings. The finished avatar becomes the reference document every other decision gets measured against.
Want the thinking behind the builder?
How to Choose a Real Estate Niche That Actually Fits Your Business
Read the paired guideStart the builder
You can complete the whole Client Avatar Builder without an account. Anonymous work stays in your browser, so create a free account only if you want it saved to return to later or want the finished PDF.